From Naive, to Calligraphic, to Typographic, to Vintage, to Highly Refined, to Computer Made….
… it’s everywhere.
Have you noticed the preponderance of hand lettering today and wondered why there’s such a resurgence? It’s showing up all over the graphic design world: logos, packaging, advertising, book covers, editorial, and more. Ever wonder why? There are a number of factors that have led to this resurgence.
It’s part of the do-it-yourself (DIY) movement. People love creating their own graphics. Not being “perfect” is part of the charm of hand lettering and that takes the pressure off the creator to not obsess over being perfect, something graphic designers tend to do (for good reason).
It is a rebellion against the cold, slick, digital world of the graphic design. Designers can, if they choose to, do almost all of their designing on screen. There are thousands of fonts to pick from. This approach works well for slamming jobs by cutting out the pencil-to-paper stage, an unfortunate reality of business. Using hand lettering does take longer, but it puts the human element back into design.
Hand lettering is highly adaptable. It can be made to fit any format and any mood. Unlike type, hand lettering evokes authenticity and personality. And a big bonus: it’s very popular with youthful demographics.
Be it good, bad, or ugly, I’d love to hear any opinion you may have on why hand lettering has taken off.
Shavano is a bold, smooth-flowing typeface based on pointed brush script. It comes in a clean-edged and a rough style. It is ideal for branding, packaging, headlines, and apparel. This font comes with ligatures, swashes, and alternates.
https://i1.wp.com/dancotton.com/wp-content/uploads/2017/07/Shavano_cover_blog.png?fit=800%2C400400800Dan Cottonhttp://dancotton.com/wp-content/uploads/2017/04/Sm_Seal_4-21-17png-02_web.pngDan Cotton2017-07-06 23:13:262017-10-08 16:37:02My new Shavano font is done!
https://i2.wp.com/dancotton.com/wp-content/uploads/2017/06/Cotton-announcement-01.png?fit=2480%2C7937932480Dan Cottonhttp://dancotton.com/wp-content/uploads/2017/04/Sm_Seal_4-21-17png-02_web.pngDan Cotton2017-07-05 21:52:492017-10-09 04:10:35My New Website Is Finally Done!
About Dan Cotton
Dan Cotton is a letterer and type designer.
He provides lettering designs for businesses,
design studios, ad agencies, and corporations.