Agency: AMVBBDO Ltd, London
Client: Mars Galaxy Chocolate
Art Direction: Andy Booth, Leigh Gilbert
Job Description: Galaxy Chocolate is reintroducing its classic "Why have cotton when you can have silk?" strapline to future marketing activity. Brand owner Mars last used the strapline in its advertising in 2000. The hand writing is elegant and effortless; as if made by a classic female movie star of the 1950's.