Hand lettering process; Branson logo job. The following images show the custom hand lettering process of the logo development for Explore Branson.com. I begin by listening to the client, researching the brand, and exploring various concepts. Then I refine and finalize the design in close consultation with the client.
I worked with Monte Meade, AD; Cultivator Advertising, Denver, CO.
LISTEN / RESEARCH
Take notes, ask questions, read briefs, jot down ideas and doodle. Visual references from the client are invaluable.
Research topic, competitors, find fresh ideas, and thank the internet.
Provide a series of thumbnail sketches,
as many as I can think of
or as time allows,
start with safe designs,
get progressively more daring.
Focus in on client’s favorite,
try different options,
Repeat as necessary.
or really close,
make final tweeks in vectors.
On rare occasions art provided as pixels.
About Dan Cotton
Dan Cotton is a letterer and type designer.
He provides lettering designs for businesses,
design studios, ad agencies, and corporations.