PROCESS

Hand lettering process; Branson logo job. The following images show the custom hand lettering process of the logo development for Explore Branson.com. I begin by listening to the client, researching the brand, and exploring various concepts. Then I refine and finalize the design in close consultation with the client.

I worked with Monte Meade, AD; Cultivator Advertising, Denver, CO.

LISTEN / RESEARCH

Take notes, ask questions, read briefs, jot down ideas and doodle. Visual references from the client are invaluable.

Research topic, competitors, find fresh ideas, and thank the internet.

branson brief
branson research

EXPLORE

Provide a series of thumbnail sketches,
as many as I can think of
or as time allows,
start with safe designs,
get progressively more daring.

branson pencil sketch4

REFINE

Focus in on client’s favorite,
try different options,
tighten-up drawings.

Repeat as necessary.

branson pencil sketch3
branson pencil sketch2

FINALIZE

It’s there,
or really close,
make final tweeks in vectors.

On rare occasions art provided as pixels.

branson pencil sketch
branson vector