Posts

,

Naive Brush Lettering Exploration on Capturing Naïveté

Naive Brush Lettering Exploration

This project started in January 2017. My objective was to create a Naive Brush Lettering style based on the hand lettering of Monica Garwood.

I started by doing what I knew and pushing that towards a less consistent style. To do this I had to fight my tendency to start stokes heavy at the top and get lighter near the bottom. This lettering needed to start light and get heavier at the bottom. And it needed a lot of variation in letter size and weight.

brush lettering samples

This was just a start. The lettering wasn’t smooth flowing and effortless. That would take more practice so I could make it faster. I was finding out that

achieving naivete hand lettering is harder than it looks

I kept at for a couple more months. I could see that it was progressing. Finally, I had to call it good. I’m happy with the end results. I also know I can always come back to it and make it even better.

Ta-da! My new Naive lettering style; fluid, playful, and a cool texture.

Naive brush lettering style of USA,KC,Portland

 

,

Hand Lettering Explosion

Explosion

From Naive, to Calligraphic, to Typographic,  to Vintage,  to Highly Refined, to Computer Made….

… it’s everywhere.

Have you noticed the preponderance of hand lettering today and wondered why there’s such a resurgence? It’s showing up all over the graphic design world: logos, packaging, advertising, book covers, editorial, and more. Ever wonder why? There are a number of factors that have led to this resurgence.

It’s part of the do-it-yourself (DIY) movement. People love creating their own graphics. Not being “perfect” is part of the charm of hand lettering and that takes the pressure off the creator to not obsess over being perfect, something graphic designers tend to do (for good reason).

It is a rebellion against the cold, slick, digital world of the graphic design. Designers can, if they choose to, do almost all of their designing on screen. There are thousands of fonts to pick from. This approach works well for slamming jobs by cutting out the pencil-to-paper stage, an unfortunate reality of business. Using hand lettering does take longer, but it puts the human element back into design.

Hand lettering is highly adaptable. It can be made to fit any format and any mood. Unlike type, hand lettering evokes authenticity and personality. And a big bonus: it’s very popular with youthful demographics.

Be it good, bad, or ugly, I’d love to hear any opinion you may have on why hand lettering has taken off.

My new Shavano font is done!

Shavano font based on brush script

Yes, my font is done and available now at https://www.myfonts.com/fonts/dan-cotton-lettering/shavano/

Shavano is a bold, smooth-flowing typeface based on pointed brush script. It comes in a clean-edged and a rough style. It is ideal for branding, packaging, headlines, and apparel. This font comes with ligatures, swashes, and alternates.

 

Shavano rough font options

Portfolio Items